Scrolling through Instagram while drinking coffee or tucking ourselves into bed has become a way to visually connect with folks all over the world. It’s also a fun way to connect locally, glimpsing into the world we share with others. Our monthly feature, Asheville Insta-Love, will highlight one Asheville Instagrammer, sharing favorite photos from their feed. We’re thrilled to have Maggie Rogers and Jess Menezes, creators of the Life in the AVL blog, share their Insta-Love with us!
Life in the AVL officially launched just over a year ago, on Friday the Thirteenth, of October. The idea was born where we both were (and currently are) working, The Lobster Trap. Jess was rolling silverware when Maggie approached her with a slightly genius, and definitely crazy idea of starting a blog. Without knowing the details or where this may take her, Jess agreed after only a moments consideration.
HOW LONG HAVE YOU BEEN IN ASHEVILLE?
Jess moved to Asheville from Philadelphia about four years ago. Seeking nature and adventure, she fell in love with the city after visiting her sister who already lived here. Since moving, Jess’s love has blossomed here to bloom a blog, spark a marriage, and create a cozy nest for herself in the Blue Ridge Mountains.
Maggie originally found herself in Asheville about 9 years ago. Fleeing from threats of impending adulthood, she jumped at a chance to play softball (her childhood sweetheart) at a college just outside of the city. Though it hadn’t been her intention to stay, the landscape, the people, the FOOD – it all conspired to keep her rooted in romance. Now, she happily brags that she is “living the life” by enjoying the adventures Asheville has to offer with her family and friends, and then writing about them to people on the internet.
WHY YOU LOVE THIS CITY?
Originally, the blog was started to breach a connection between what real life is like for Asheville locals, and the often over-romanticized ideas that many outsiders have about our city. If anything though, it’s proven that real life here is romantic, especially compared with other places. Asheville has so many different elements that make it magnificent, and Life in the AVL is meant to highlight the lifestyle that comes with them. Whether the subject is about artists, community, local businesses, family fun, food, self-care or nature – we strive to bring the chaos together. We have nailed it down to the most logical format by dividing our posts into four major categories: Health, Happiness, Adventure, and the newest, Asheville Artists. We also run a variety of series that tend to blur across category lines.